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The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
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Children and Youth Olympics: Analysis of time series of first-grade pupils' sports performance
Hedbávná, Simona ; Voňková, Hana (advisor) ; Čapek Adamec, Martin (referee)
The thesis called Children and Youth Olympics: Analysis of time series of first-grade pupils' sports performance deals with the importance of physical activities of junior pupils attending elementary schools. The aim of this thesis is to describe the current status of children's physical capability as it is reported in professional literature. The data found there are compared with the children's physical ability performance measured in the case of the first-grade pupils at elementary schools. The thesis is focused on describing the Czech Olympic Committee project which is called Children and Youth Olympics. A unique sports event is derived from it - Velké Opatovice First- Grade Children Olympics. The text deals with the importance of sports, physical and olympic education and their integration in the Framework Education Program for the Basic Education. The research part of the thesis contains the analysis of the youngest pupils' sports performance. It introduces the data gathered from the First-grade Children Olympics result lists. They are in the form of the sports results linear trends from the period 2000 - 2017. The events in question are 50 and 400 metres run, cricket ball throw and long jump from the site. The research results have shown the improvement in running. It means in the speed and...
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The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
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